From the team
Practical guides, CRM strategies, and growth insights written for small business owners who are serious about building lasting customer relationships.
Latest articles
Whether you're just getting started with CRM or looking to squeeze more value out of your existing system, we cover it here.
February 10, 2026 · Marcus Rivera
If you're still managing customer relationships in a spreadsheet or your inbox, you're leaving money on the table — and probably driving yourself crazy in the process.
Read article →January 28, 2026 · Jana Chen
A solo consultant has very different CRM needs than a 30-person sales team. Here's how to match the tool to your actual stage of growth — without overpaying for features you'll never use.
Read article →January 15, 2026 · Derek Wills
Acquiring a new customer costs five times more than keeping an existing one. These five retention strategies — and the CRM habits that power them — will help you protect and grow the customer base you've already built.
Read article →