From Fortune 500 projects
to Main Street businesses.
Southwest CRM Partners was founded in 2024 in Las Vegas, Nevada by a team of developers who had spent the better part of a decade building and customizing CRM systems for large enterprise clients.
We worked on implementations for companies with hundreds of sales reps, dedicated CRM administrators, and IT budgets that could absorb the complexity those platforms demanded. And for those clients, the tools worked — because they had the resources to make them work.
But along the way, we kept hearing the same story from small business owners: they had tried Salesforce and bounced off the learning curve. They had tried HubSpot and hit pricing walls. They had tried simpler tools and outgrown them within a year. They had given up on CRM altogether and gone back to spreadsheets, sticky notes, and memory.
That bothered us. We knew exactly how to build a CRM that was genuinely powerful — we had built them for companies with thousands of employees. So we asked ourselves: what would that look like if we rebuilt it from scratch with a five-person HVAC company or a local insurance agency in mind as the primary user?
The answer was Southwest CRM Partners. We moved back to Las Vegas, where we had all built our careers, and started building. We interviewed small business owners across Nevada and the Southwest. We watched how they actually managed their customer relationships. We threw out every assumption we had carried over from enterprise work and started from what those owners actually needed.
The result is a CRM that a team of any size can get running in under a day, that includes every feature a growing small business genuinely needs, and that charges prices that reflect small business economics — not enterprise licensing models.