# Southwest CRM Partners (SWCRM) > Southwest CRM Partners reads the Las Vegas Valley's public > business registers every week and sends local businesses the ones > that just opened, just filed, or are about to renew: a new > business license, a license renewal coming due, a building permit. > Every row carries the date its register published; paid plans add > the source citation, contact detail and the record behind each > row. Free tier: ten matched rows a week, forever, no credit card. ## Key facts - Service area: the Las Vegas Valley, including the City of Las Vegas, Henderson, and Clark County, with more jurisdictions as sources are added. - Data comes from public government records: business license files, permit files, and similar sources. Paid plans cite the source record on every delivered item. - These are timing signals from public records, not purchased lead lists and not intent data. Nobody's private information is resold. - Free tier: a weekly email with 10 matched local business signals, forever, no credit card required. The full CRM with complete details is paid. - A business can view its own record for free, correct it, and opt out. Contact: support@swcrmpartners.com ## Pages - Home: https://swcrmpartners.com/ - How it works: https://swcrmpartners.com/services/ - Contact: https://swcrmpartners.com/contact/ - Notes from the public record: https://swcrmpartners.com/blog/ ## Who it serves - [Lead signals for commercial insurance agents in las vegas](https://swcrmpartners.com/for/commercial-insurance/): Three public-record signals that matter if you sell commercial insurance in the Las Vegas Valley: new formations, new licences and locations, and renewals coming due. Each with its date. - [Lead signals for msps and it services in las vegas](https://swcrmpartners.com/for/msp-it-services/): Three public-record signals for MSPs and IT providers in the Las Vegas Valley: commercial build-outs, new offices, and second locations. Read weekly, dated. - [Lead signals for payroll and hr services in las vegas](https://swcrmpartners.com/for/payroll-hr/): Three public-record signals for payroll and HR providers in the Las Vegas Valley: new formations, new licences, and renewal season. Dated, from the public files. - [Lead signals for merchant services providers in las vegas](https://swcrmpartners.com/for/merchant-services/): Three public-record signals for merchant services providers in the Las Vegas Valley: new storefront licences, restaurant openings, and renewal weeks. Dated rows from the public files. - [Lead signals for commercial cleaning companies in las vegas](https://swcrmpartners.com/for/commercial-cleaning/): Three public-record signals for commercial cleaners in the Las Vegas Valley: tenant improvements finishing, restaurant and food-service openings, and inspection grades that slipped. ## Blog posts - [One week of new businesses in Las Vegas, counted three ways](https://swcrmpartners.com/blog/new-businesses-las-vegas-week-of-2026-08-17/): The week of August 17, 2026 gave Las Vegas 153 new businesses, the valley 175, and the registers 310, and all three counts are true. Which number answers which question, from the company that took the counts. - [The wrong week to call is the week everyone calls](https://swcrmpartners.com/blog/the-wrong-week-to-call/): A Las Vegas business enters the public record twice: at the state filing and, weeks later, at the city licence. Vendor lists are built from the second date, so the second date draws the crowd. Time outreach from the record instead. - [A week of new businesses in Henderson, read as a market](https://swcrmpartners.com/blog/new-businesses-henderson-week-of-2026-08-10/): Henderson added 46 new businesses to its licence file in the week of August 10, 2026, while one ZIP code took a third of the valley's located commercial permit work. One week of the registers, read as a picture of a market rather than a scoreboard. - [What 10,508 expired-looking Henderson licences taught us about public data](https://swcrmpartners.com/blog/henderson-business-license-expiration-dates/): Henderson's licence file shows 10,508 businesses expired on paper and active in the status column. Which column tells the truth, how we proved it, and the working rules for building anything, a report or a CRM, on a public file. - [What a CRM should already know about Las Vegas](https://swcrmpartners.com/blog/crm-las-vegas/): A CRM is a model of your market, and most arrive knowing nothing. SWCRM starts with the Las Vegas Valley's business community read from the public record and kept current, so the first week of work is selling, not data entry. - [Business intelligence is a habit, not a dashboard](https://swcrmpartners.com/blog/what-is-business-intelligence/): Business intelligence gets sold as software and practiced as a habit: ask a question, count something real, date the answer, decide. What the habit looks like for a Las Vegas small business, worked from the valley's own registers. - [Finding new customers in Las Vegas is a system, not a secret](https://swcrmpartners.com/blog/find-new-customers-las-vegas/): Referrals cannot be scheduled and networking pays slowly. A dependable way to find new B2B customers in Las Vegas needs a channel that produces dated reasons to call, and the valley publishes one: its own business registers. - [What makes a business lead in Henderson worth the call](https://swcrmpartners.com/blog/business-leads-henderson/): Henderson keeps its own licence file, its own permits and its own chamber directory, and each records a different buying moment. How to judge a Henderson business lead by the record event behind it, before anyone dials. - [Las Vegas restocks its new businesses every week](https://swcrmpartners.com/blog/new-businesses-las-vegas/): Around 1,400 new Nevada businesses file every week, roughly 800 of them with Clark County addresses. New businesses are not luck; they are a market segment the valley replenishes weekly, and the paperwork says where to look. - [Fresh lead data is a practice, not a purchase](https://swcrmpartners.com/blog/fresh-lead-data/): A bought list is a snapshot that starts aging the day it is exported. Fresh lead data is a discipline: store events with dates, name the file behind each one, and re-read the sources on a schedule so every number can be checked. - [Three business intelligence questions the Las Vegas registers can answer](https://swcrmpartners.com/blog/business-intelligence-examples/): How many businesses opened, whose licences renew soon, where the buildouts are: a Las Vegas bookkeeper, an insurance agent and a commercial cleaner put three questions to the valley's registers, and the counts answer, each with its read date. ## Full text (https://swcrmpartners.com/llms-full.txt) Every note above, inlined in full.